How to Create a Pricing Page That Converts in Draftly
Most pricing pages lose prospects by creating too much decision anxiety. Here's how to eliminate it.
The 3-Tier Structure
Always offer 3 tiers:
- Starter — low-cost, low-risk entry
- Pro (highlighted) — the one you actually want to sell
- Enterprise — price anchor that makes Pro look reasonable
Price Anchoring
The order matters. Show highest price first. After seeing ₹50,000/month, ₹5,000/month feels like a bargain.
What Each Tier Listing Needs
- Price (monthly and annual with savings shown)
- Feature list (what's included, not just the tier name)
- Primary differentiator per tier
- CTA button with clear action text
- 'Most Popular' or recommended badge on the middle tier
FAQ Below Pricing
Address common objections:
- Can I cancel anytime?
- Is there a free trial?
- Can I switch plans?
- Do you offer refunds?
Annual vs Monthly Toggle
If you offer annual billing, add a toggle. Show the annual savings explicitly: 'Save ₹6,000/year'.
Building in Draftly
Type 'Add a 3-tier pricing table with monthly/annual toggle' in the AI Chat. Customise the tier names, prices, and features to match your product.
