Creating Multilingual Websites in Draftly for India’s Diverse Audience

India’s diversity spans over 22 official languages and 121 spoken regional languages, making multilingual websites a necessity for businesses aiming to connect with a wide audience. With Draftly’s AI-driven features, creating a multilingual, cinematic website has never been easier.

Why Multilingual Websites Are Crucial in India

India has over 500 million internet users, with 70% preferring content in their native language. By offering multilingual websites, businesses can:


• Build trust with regional audiences
• Increase engagement by up to 35%
• Improve SEO rankings for vernacular searches, which account for 50% of search queries in India

Step-by-Step Guide to Creating Multilingual Websites in Draftly

Step 1: Define Your Target Languages

Before building your site, identify the languages your audience speaks. For example:

• Hindi for North India
• Tamil for Tamil Nadu
• Bengali for West Bengal

Step 2: Set Up Your Multilingual Framework

• Access Draftly's Multilingual Settings:

• Choose Your Base Language:

• Add Additional Languages:

Step 3: Translate Content Using AI

Draftly integrates AI translation tools to simplify content localization.

• Use the AI Translation Assistant to auto-translate page content.
• Review AI translations for cultural nuances. For example, a Hindi translation for “Contact Us” might become “संपर्क करें” to resonate better.
• Include localized calls-to-action like “Order Now” in regional phrases.

Step 4: Implement Hreflang Tags for SEO

To improve search rankings for multiple languages:

• Navigate to SEO Settings in Draftly.
• Select Enable Hreflang Tags.
• Match each language version with its URL, e.g.,

Learn more about Hreflang tags for effective multilingual SEO.

Step 5: Customise Fonts and Layouts for Regional Languages

Languages like Tamil and Bengali require specific fonts and spacing.

• Use Google Fonts integrated into Draftly for regional scripts.
• Adjust line height and spacing in Typography Settings to ensure readability.
• Explore Draftly’s Brand Kit Customisation for fine-tuning.

Enhancing User Experience for Multilingual Sites

Simplify Language Switching

• Add a language selector dropdown visible on all pages.
• Use flags or text like “English | हिंदी | தமிழ்” for easy navigation.

Localize Images and Videos

• Replace generic images with culturally relevant visuals for each language. For example, use traditional Bengali attire in visuals for West Bengal.
• Use AI-powered cinematic video backgrounds to enhance engagement while keeping the site visually consistent.

Optimize for Vernacular SEO

• Perform keyword research for each language using tools like Google Keyword Planner.
• Focus on long-tail keywords like “सस्ती कार किराये पर” (cheap car rentals) for Hindi users.
• Boost your SEO with AI meta tags.

Testing Your Multilingual Website

• Preview Each Language Version:

• Check Localized Content:

• Run Core Web Vitals Tests: