Creating Multilingual Websites in Draftly for India’s Diverse Audience
India’s diversity spans over 22 official languages and 121 spoken regional languages, making multilingual websites a necessity for businesses aiming to connect with a wide audience. With Draftly’s AI-driven features, creating a multilingual, cinematic website has never been easier.
Why Multilingual Websites Are Crucial in India
India has over 500 million internet users, with 70% preferring content in their native language. By offering multilingual websites, businesses can:
!creating multilingual websites in draftly for indias diverse audience, tutorials
- Build trust with regional audiences
- Increase engagement by up to 35%
- Improve SEO rankings for vernacular searches, which account for 50% of search queries in India
Step-by-Step Guide to Creating Multilingual Websites in Draftly
Step 1: Define Your Target Languages
Before building your site, identify the languages your audience speaks. For example:
- Hindi for North India
- Tamil for Tamil Nadu
- Bengali for West Bengal
Step 2: Set Up Your Multilingual Framework
- Access Draftly's Multilingual Settings:
- Choose Your Base Language:
- Add Additional Languages:
Step 3: Translate Content Using AI
Draftly integrates AI translation tools to simplify content localization.
- Use the AI Translation Assistant to auto-translate page content.
- Review AI translations for cultural nuances. For example, a Hindi translation for “Contact Us” might become “संपर्क करें” to resonate better.
- Include localized calls-to-action like “Order Now” in regional phrases.
Step 4: Implement Hreflang Tags for SEO
To improve search rankings for multiple languages:
- Navigate to SEO Settings in Draftly.
- Select Enable Hreflang Tags.
- Match each language version with its URL, e.g.,
Learn more about Hreflang tags for effective multilingual SEO.
Step 5: Customise Fonts and Layouts for Regional Languages
Languages like Tamil and Bengali require specific fonts and spacing.
- Use Google Fonts integrated into Draftly for regional scripts.
- Adjust line height and spacing in Typography Settings to ensure readability.
- Explore Draftly’s Brand Kit Customisation for fine-tuning.
Enhancing User Experience for Multilingual Sites
Simplify Language Switching
- Add a language selector dropdown visible on all pages.
- Use flags or text like “English | हिंदी | தமிழ்” for easy navigation.
Localize Images and Videos
- Replace generic images with culturally relevant visuals for each language. For example, use traditional Bengali attire in visuals for West Bengal.
- Use AI-powered cinematic video backgrounds to enhance engagement while keeping the site visually consistent.
Optimize for Vernacular SEO
- Perform keyword research for each language using tools like Google Keyword Planner.
- Focus on long-tail keywords like “सस्ती कार किराये पर” (cheap car rentals) for Hindi users.
- Boost your SEO with AI meta tags.
Testing Your Multilingual Website
- Preview Each Language Version:
- Check Localized Content:
- Run Core Web Vitals Tests:
