Using Brand DNA for Perfectly Consistent Sites Every Time

If you build multiple sites — or just want every generation to feel like YOUR brand without re-explaining it — Brand DNA is for you.

What Brand DNA Stores

Brand DNA is a reusable profile that tells Draftly everything about your brand:

Identity: Business name, tagline, industry, target audience
Visual: Primary/secondary/accent colors, logo variants, brand images
Typography: Heading font, body font
Personality: Tone keywords (Luxury, Playful, Clinical), style keywords, words to avoid
Messaging: Value proposition, key messages, primary CTA
Contact: WhatsApp, email, location

Setting Up Brand DNA

Go to Dashboard → Brand DNA
Click + New Brand
Fill in the Identity section first — business name and tagline are the most impactful
Upload your logo variants (dark, light, rectangle, square, favicon)
Set your brand colors using the color pickers or hex codes
Add tone keywords: these guide the AI's writing style
Click Save

How It Gets Used

When Brand DNA is active, every site generation automatically receives a brand context block injected into the AI prompt. The AI uses your:

Colors as the default color scheme (overridable in your prompt)
Fonts as the typography defaults
Tone keywords to guide headline and copy style
Logo in the navbar and footer (no more text logos when you have a real one)
Key messages as suggested copy points

You'll see the difference immediately — the first generation with Brand DNA active will look noticeably more on-brand.

Multiple Brand Profiles (for Agencies)

Agency users can create unlimited brand profiles. Useful when:

Managing multiple clients

Running different sub-brands under one account

Testing brand variations

Switch between profiles directly from the builder — each project can have its own active Brand DNA.

Brand DNA + Prompt Tips

Brand DNA sets defaults. Your prompt still wins on specifics. Useful pattern:

"Aurum watches limited edition launch page — rose gold collection, premium unboxing experience focus, pre-order CTA"

Draftly combines your prompt specifics with the Brand DNA defaults, so you get consistent branding plus page-specific customization without having to repeat yourself.