Adding a Countdown Timer to Create Urgency in Draftly
Real deadlines drive decisions. A countdown timer visualises the ticking clock on a genuine offer.
When to Use Them
Legitimate uses:
- Event registration deadline
- Limited-time discount with a real end date
- Product launch date
- Webinar or workshop date
Avoid:
- Evergreen 'offer ends in 24 hours' that resets every visit — visitors see through this and it destroys trust
Adding a Static Countdown (Embed)
- Use a free countdown tool like countdownmail.com or devdojo.com/tools/countdown
- Set your target date and time
- Copy the embed code
- Add via Custom HTML block in Draftly
Adding via Draftly's Built-In Block
- In the editor, type 'Add a countdown timer to the launch section'
- Set the target date in the block settings
- Draftly renders a styled countdown that matches your brand colours
Styling Tips
- Large, readable numbers
- Labels: Days / Hours / Minutes / Seconds
- Colour contrast: timer on dark background for drama
- Pair with the offer headline immediately above
After the Deadline
Replace the timer with a 'Offer ended — join the waitlist for the next round' capture form. Don't leave a zero'd timer running.
