Adding a Testimonials Section That Actually Builds Trust

A page full of 5-star reviews can actually reduce trust if they all sound identical.

The Anatomy of a Converting Testimonial

• Specific result: 'Our bookings increased 60% in the first month'
• Real name + photo: Anonymous reviews carry almost no weight
• Relevant pain point: Mirrors what your target customer fears

Placement Strategy

• One testimonial near the top (below the hero)
• 2-3 in a dedicated section mid-page
• One final testimonial above the CTA

Getting Better Testimonials

Ask clients these questions instead of 'leave us a review':

• What was your situation before working with us?


• What made you choose us over alternatives?


• What specific result did you see?

In Draftly

Type 'Add a testimonials carousel section' in the AI Chat. Upload client photos directly into the section.