Setting Up a Blog on Your Draftly Site: Drive Traffic and Build Authority
A business blog does two things: attracts organic search traffic and positions you as an expert in your field. Both generate leads over time.
Adding a Blog to Your Site
- In the Draftly editor, go to Pages → Add Page
- Select 'Blog' as the page type
- Draftly creates a blog index page and post template
- Customise the layout to match your brand
First 10 Blog Posts
Instead of publishing one post at a time, launch with 5-10 posts for immediate credibility.
Content formula:
- 3 × how-to tutorials relevant to your service
- 2 × 'what to look for when choosing [your service type]'
- 2 × industry insight or trend piece
- 2 × local market specific piece
- 1 × behind-the-scenes or company story
Post Structure That Ranks
- Clear H1 with primary keyword
- Introduction that answers the searcher's intent in the first paragraph
- Subheadings (H2, H3) breaking up content
- Conclusion with CTA
- 800-1500 words for most posts
Internal Linking
Link from blog posts to your service pages and vice versa. This passes authority between pages and keeps visitors on your site longer.
Consistency Beats Volume
Publishing 1 post per week consistently outperforms publishing 10 posts in January and nothing for 3 months.
Promoting Posts
Share on LinkedIn, WhatsApp, and Instagram. Email to your subscriber list. Each post's first traffic often comes from owned channels.
