Why WhatsApp Is the Conversion Layer for Indian Websites
India has 600 million active WhatsApp users. For the vast majority of Indian SMBs, WhatsApp is not a messaging app — it is the primary business communication channel. Sales happen on WhatsApp. Negotiations happen on WhatsApp. Follow-ups happen on WhatsApp.
Yet most Indian business websites still rely on contact forms that funnel enquiries into email inboxes. The result: a visitor who is ready to engage right now submits a form, waits 24–48 hours for a reply, and has already decided on a competitor by the time you respond.
Adding WhatsApp chat and lead capture to your Draftly website closes this gap. Visitors who click your WhatsApp button are immediately in the conversation channel where Indian buyers are most comfortable and most responsive.
Setting Up WhatsApp Click-to-Chat on Your Draftly Website
Draftly's built-in integrations panel includes a WhatsApp Click-to-Chat widget that requires no code. Here is the setup process:
Step 1: Open your Draftly dashboard and navigate to Integrations.
In the left panel of the Draftly editor, select the Integrations tab. You will see a WhatsApp widget option in the Conversion Tools section.
Step 2: Enter your WhatsApp Business number.
Enter your number in international format: +91 followed by your 10-digit number. If you use a WhatsApp Business account (recommended for SMBs), the same number works.
Step 3: Set your pre-filled message.
This is the message that auto-populates in the visitor's WhatsApp when they click the button. A good pre-filled message captures context immediately:
`Hi, I visited your website and I'm interested in [your service]. Can we connect?`
Customise this for your specific service. A jewellery brand might use: `Hi, I saw your collection on your website. I'd like to enquire about bridal jewellery.`
Step 4: Configure the trigger behaviour.
Choose whether the WhatsApp button appears immediately, after 30 seconds on page, or after exit intent. For high-intent pages (pricing, specific product pages), immediate display converts better. For awareness content, a delayed trigger avoids interrupting the reading experience.
Step 5: Publish your changes.
Click Publish in the top right of the Draftly editor. The WhatsApp button is live within 60 seconds.
Adding a Lead Capture Form That Actually Gets Filled
WhatsApp is ideal for warm leads who are ready to talk. A lead capture form serves a different function: capturing contact information from visitors who are interested but not yet ready for a conversation.
In the Draftly editor, the Form component is available in the Add Elements panel. The key principles for a form that converts in the Indian market:
Ask for minimal information. Name, phone number, and one qualifying question. Nothing more. Every additional field reduces completion rate by 8–12%.
Use phone number, not email, as the primary contact field. Indian buyers check WhatsApp and phone calls more reliably than email. Collect the number that will actually reach them.
Set clear expectations about follow-up. Add a line below the submit button: "We'll call or WhatsApp within 2 hours." This commitment dramatically increases form completion because it sets a clear next step.
Connect the form to a Draftly notification or CRM. In the Form settings panel, configure notifications to your email and optionally connect to a CRM via the Zapier integration available in Draftly Pro.
Combining WhatsApp and Forms for Maximum Conversion
The highest-converting Draftly websites use both channels in sequence. The form captures leads who are researching. The WhatsApp button captures leads who are ready. Together, they cover the full spectrum of visitor intent.
A typical setup: lead capture form on the homepage hero section for top-of-funnel visitors, WhatsApp Click-to-Chat widget on product/service pages for bottom-of-funnel visitors.
For more on building your first Draftly website, read Draftly for Beginners: Build Your First 3D Website Today. For customising the layout around your conversion goals, see Customise Your AI-Generated 3D Website: The Complete Guide.
Your Next Step
If your website is currently sending enquiries to an email inbox and waiting, you are losing Indian leads daily. Add WhatsApp integration to your Draftly site today at draftly.so and start responding to leads before your competitors do.
