Draftly Analytics: Understanding Your Site Traffic and Conversions
Building a site without checking analytics is like opening a shop with the lights off.
What Draftly Tracks
- Page views and unique visitors
- Traffic sources (direct, organic search, social, referral)
- Top pages by visits
- Form submission events
- Button click events
- Time on page
Setting Up Google Analytics 4
- Create a GA4 property at analytics.google.com
- Copy your Measurement ID (format: G-XXXXXXXXXX)
- In Draftly: Settings → Analytics → Google Analytics
- Paste your Measurement ID and save
Key Reports to Check Weekly
Acquisition report: Where are visitors coming from? Growing organic = SEO working. Low direct = brand awareness opportunity.
Pages report: Which pages get the most traffic? Are your high-traffic pages converting?
Conversion report: How many form submissions? What's your conversion rate?
Setting Up Events in GA4
Track specific actions:
- Form submissions (Draftly fires these automatically)
- Button clicks to WhatsApp
- PDF downloads
- Video plays
The Monthly Review
Spend 20 minutes monthly on analytics:
- What was my top traffic source? (Invest more here)
- Which page had the lowest bounce rate? (More like this)
- Did my leads count go up or down? (If down — why?)
