Structured Data Guide: How Schema Markup Improves Your SEO
Structured data is code you add to your pages that tells Google exactly what your content contains. The reward: rich results that stand out in search.
What Rich Results Look Like
- FAQ rich results: Your FAQ sections expand inline in Google results
- Review stars: Rating out of 5 shown below your page title
- Product price and availability: For e-commerce pages
- Event dates: For event listings
- How-to steps: Numbered steps shown in results
Schema Types Worth Implementing
| Your site type | Schema to add |
|---|---|
| Local business | LocalBusiness |
| E-commerce | Product, Offer |
| Blog / articles | Article, BlogPosting |
| FAQ section | FAQPage |
| Review platform | AggregateRating |
| Events | Event |
| Recipes | Recipe |
How Draftly Handles Schema
Draftly automatically adds:
- Organization schema (from business details in settings)
- WebSite schema
- FAQ schema for pages with FAQ sections
- BreadcrumbList for multi-page sites
You don't need to write JSON-LD manually for these.
Custom Schema via Custom Code
For product pages, recipes, or event listings, add JSON-LD via Draftly's Custom Code (before ``):
```json
```
Testing
Use Google's Rich Results Test (free) to validate your schema before and after publishing.
