Draftly Business Center: Turning Your Site Into a Business Tool
Generating a beautiful site is the starting point. Business Center is what makes it work as a revenue-generating asset.
What Business Center Includes
Business Center is accessible from your site dashboard under Settings > Business Center. It contains:
- Lead Capture and Management
- Analytics (GA4, Meta Pixel, and more)
- WhatsApp Integration
- Cookie Consent
- Payments (Stripe)
- Bookings (Calendly / Cal.com)
- Webhooks (Zapier / Make)
- CRM Sync
- AI Chatbot
Lead Capture and Management
Every contact form on a Draftly site automatically captures leads to your Leads Dashboard — no setup required.
What's captured for each lead:
- Name, email, phone (if submitted)
- Message content
- Which page the form was on
- Source (form, WhatsApp click, booking)
- Timestamp
In the Leads Dashboard, you can:
- View all leads in a table with filters by date, source, and page
- Mark leads as read/unread
- Export to CSV for use in your CRM or email tool
- View lead trends over time
Analytics Setup
Draftly supports multiple analytics tools. The most commonly used:
Google Analytics 4: Add your Measurement ID (G-XXXXXXXXXX) in the Analytics section. Draftly injects the GA4 script and automatically fires lead and WhatsApp events.
Meta Pixel: Add your Pixel ID for Facebook/Instagram ad attribution. Draftly fires Purchase and Lead events at the appropriate moments.
Microsoft Clarity: Free heatmap and session recording tool. Draftly can auto-inject it — just enable the toggle and it's active on your published site.
After adding any analytics tool, click Save + Republish for the changes to take effect.
Payments with Stripe
Connect your Stripe account via OAuth — you'll be redirected to Stripe to authorize the connection.
Once connected, add the Stripe Buy Button ID to your settings. Draftly injects the Stripe Buy Button web component wherever you've placed purchase markers in your site.
This enables one-click payment collection without any additional development work.
Bookings with Calendly
Add your Calendly or Cal.com URL in the Bookings section. Draftly embeds a booking widget directly in your site — visitors can book without leaving the page.
Booking events are also captured as leads in your Leads Dashboard, so you have a complete view of all conversions in one place.
Webhooks for Zapier and Make
The webhook integration is the most powerful business tool in Business Center. Add any Zapier or Make webhook URL, and Draftly will POST every lead capture to that URL in real time.
From there, you can route leads to:
- Google Sheets (for manual tracking)
- HubSpot, Pipedrive, or any CRM
- Slack (instant notifications)
- Email via Gmail or any email provider
- Airtable, Notion, Monday.com, or any other tool
Test your webhook with the Test Webhook button before going live — it sends a sample lead payload so you can configure your Zap or scenario before real leads arrive.
AI Chatbot
The AI Chatbot is powered by your site's content. At publish time, Draftly extracts the knowledge from your site — products, services, pricing, FAQs, contact information — and uses it to power a site-aware chat widget.
Visitors ask questions, the chatbot answers from your site's content, and complex queries are escalated to WhatsApp or the contact form.
The chatbot's knowledge updates automatically when you republish your site with new content.
