Draftly Popups and Exit Intent: Capture Leads Before Visitors Leave
Most visitors leave without taking action. A well-timed popup can recover a significant percentage of those exits.
Popup Types in Draftly
Exit intent: Triggers when cursor moves toward browser close. Best for desktop, doesn't work on mobile.
Scroll trigger: Shows after user scrolls 50-70% of the page — indicating engagement.
Time delay: Appears after N seconds on page.
Page-specific: Show a different popup on your pricing page than your blog.
When Popups Work
- Exit intent on high-traffic landing pages
- Scroll trigger on long blog posts
- Time-delay on product or service pages after 45+ seconds
When They Hurt
- Immediate pop on page load (highest annoyance, lowest conversion)
- Popups that block the entire screen on mobile
- Showing the same popup to repeat visitors within 7 days
Setting Up in Draftly
- In the editor, go to Lead Capture → Popups
- Create new popup → choose template
- Set trigger (exit intent, scroll %, time delay)
- Set suppression rules (don't show again for 7 days to same visitor)
- Connect to your lead notification email
Headline Formula
'Wait — before you go, [specific offer or valuable thing]'
Examples:
- 'Wait — get our free brand audit checklist before you leave'
- 'Before you go: book a free 20-minute consultation'
- 'Leaving? Get ₹500 off your first order'
