Cloud Kitchen and Delivery Restaurant Website India
Swiggy and Zomato charge 25-35% commission per order. Your own website can reduce that dependency and build direct customer relationships.
Why Your Own Ordering Site
- Zero commission on orders (vs. 25-35% on aggregators)
- Direct customer data and repeat order capability
- Brand control: your imagery, your story
- Ability to offer loyalty programmes
Essential Pages
Homepage: Your food photography, signature dishes, delivery areas.
Menu: Full menu with photos, descriptions, allergen info, pricing. Group by category.
Order Online: Integration with an ordering platform (Dotpe, Thrive, Petpooja) or WhatsApp ordering.
About: The kitchen story, sourcing, preparation style — people connect with food brands that have personality.
Food Photography
Invest in professional food photography. One good photo shoot pays for itself within weeks through improved conversion.
WhatsApp Ordering
For many cloud kitchens, WhatsApp ordering is simpler and converts well. A 'Order via WhatsApp' button with a pre-filled message template works effectively.
SEO for Cloud Kitchens
Target hyper-local keywords: 'biryani delivery Whitefield Bangalore', 'healthy tiffin service Andheri Mumbai'.
Create pages for each delivery zone you serve.
