How to Create a Multi-Language Website in Draftly
For Indian businesses serving diverse markets, offering content in regional languages can dramatically improve trust and conversion.
When Multi-Language Makes Sense
- Your target customers are more comfortable in Hindi or a regional language
- You're expanding beyond metro cities to Tier 2/3 markets
- You serve distinct regional markets with different products
- Your conversion data shows high mobile traffic from non-English-first users
Approach 1: Separate Pages Per Language
Create separate pages:
- `/` — English homepage
- `/hi/` — Hindi homepage
- `/ta/` — Tamil homepage
Manual translation. Most control. Most effort.
Approach 2: Language Toggle + Google Translate
- Add a Google Translate widget via Custom Code
- Visitors choose their language
- The page auto-translates (quality varies — good for basic content)
Approach 3: Weglot (Recommended for Quality)
Weglot is a paid tool that provides professional-quality auto-translation with human editing options. Script-based integration works with Draftly via Custom Code.
SEO Considerations
For each language version:
- Add `hreflang` tags to signal language versions to Google
- Use language-specific URLs (`/hi/` prefix or separate subdomain)
- Create separate sitemaps per language
What to Translate First
Hero section, services page, and contact form labels have the highest impact. Blog content can remain English while key pages are localised.
