Adding a Testimonials Section That Actually Builds Trust
A page full of 5-star reviews can actually reduce trust if they all sound identical.
The Anatomy of a Converting Testimonial
- Specific result: 'Our bookings increased 60% in the first month'
- Real name + photo: Anonymous reviews carry almost no weight
- Relevant pain point: Mirrors what your target customer fears
Placement Strategy
- One testimonial near the top (below the hero)
- 2-3 in a dedicated section mid-page
- One final testimonial above the CTA
Getting Better Testimonials
Ask clients these questions instead of 'leave us a review':
- What was your situation before working with us?
- What made you choose us over alternatives?
- What specific result did you see?
In Draftly
Type 'Add a testimonials carousel section' in the AI Chat. Upload client photos directly into the section.
