How to Add a Pricing Section That Converts with AI Builders

Your pricing page is often the deciding factor for potential customers. A well-crafted pricing section can increase conversions, clarify offerings, and build trust. With AI builders like Draftly, you can create a professional, high-converting pricing section in minutes.

Why a High-Converting Pricing Section Matters

A pricing section isn't just about listing costs—it's a sales tool. A study by HubSpot found that 47% of buyers view the pricing page before making a purchase decision. This makes it one of the most important sections on your website.

!how to add a pricing section that converts with ai builders, tutorials

AI builders simplify the process of creating a pricing section by automating design, layout, and even content suggestions. For instance, Draftly Forms can be used to collect inquiries directly from the pricing page.

Key Elements of a High-Converting Pricing Section

• Clarity: Make your offerings easy to understand.
• Visual hierarchy: Highlight the most popular or recommended plan.
• Trust signals: Include testimonials, guarantees, or certifications.
• Flexible options: Offer multiple pricing tiers to cater to different customer needs.

Step-by-Step Guide to Adding a Pricing Section with AI Builders

Here’s how to create a pricing section that converts:

Step 1: Start with Your Value Proposition

A clear value proposition sets the tone for your pricing section. Use Draftly’s AI text generator to craft a compelling headline that communicates your unique benefits.

• Open your Draftly editor.
• Add a new section by selecting “Pricing” from the Draftly Section Library.
• Use AI-generated copy to create a headline like: "Simple Pricing, Unlimited Possibilities."

Step 2: Choose a Pricing Layout

Select a layout that aligns with your product or service. Draftly offers pre-designed pricing templates that are optimized for visual hierarchy and mobile responsiveness.

• Navigate to the “Templates” section in Draftly.
• Choose a layout based on the number of pricing tiers you offer (e.g., Basic, Standard, Premium).
• Customize the layout by adjusting colors and fonts to match your brand kit.

Step 3: Highlight the Best Plan

Make your most popular or profitable plan stand out. According to a Baymard Institute study, users prefer clear recommendations when choosing a plan.

• Add a “Most Popular” badge or highlight the recommended plan with a different color.
• Include bullet points summarizing the unique benefits of this plan.
• Use Draftly’s AI animation tools to add subtle animations that draw attention to the featured plan.

Step 4: Add Trust Signals

Build confidence by including testimonials, case studies, or money-back guarantees. Customers are more likely to convert when they can see proof of your credibility.

• Include real customer testimonials using the Draftly Testimonials block.
• Add a badge or icon for guarantees like “30-Day Money-Back Guarantee.”
• Display logos of well-known clients or certifications to establish authority.

Optimizing Your Pricing Section for Conversions

Once the basics are in place, optimize your pricing section to maximize conversions:

Test Different CTA Styles

Your call-to-action (CTA) button is critical. Here’s how to make it convert:

• Use actionable text like “Get Started” or “Choose Plan.”
• Make the button color contrast against the background for visibility.
• Place the CTA strategically, such as beneath each pricing tier.

Leverage A/B Testing

Use A/B testing to find the best-performing elements:

• Test different pricing layouts (e.g., grid vs. column).
• Experiment with colors, button text, and even price points.
• Use Draftly’s A/B testing features to track performance.

Ensure Mobile Responsiveness

Over 80% of users browse websites on mobile devices. Ensure your pricing section looks great across all screen sizes by enabling Draftly’s mobile responsiveness.