How to Add a Newsletter Popup to Your Draftly Site
Email lists are assets you own. Social media followers are rented. A newsletter popup is the most efficient way to grow yours.
Timing Strategy
- Exit intent: Popup triggers when cursor moves toward browser close. Highest tolerance, lowest friction.
- Scroll trigger: After user scrolls 50-70% of the page (shows engagement).
- Time delay: After 30-60 seconds on page. Avoid showing too early.
Recommended Tool: Mailchimp or Brevo (formerly Sendinblue)
Both have popup builders on free plans.
- Create a popup in your email platform
- Copy the embed script
- Add via Draftly's Custom Code (before ``)
What the Popup Should Say
Weak: 'Subscribe to our newsletter'
Strong: 'Get weekly tips for growing your local business — join 2,400 subscribers. Free.'
Offer something specific: a guide, checklist, early access, or discount.
What NOT to Do
- Don't show on mobile for sites with high mobile traffic — it tanks the experience
- Don't show the same popup to repeat visitors (use cookie suppression)
- Don't pop up within 5 seconds — let people read first
