How to Build a Referral Programme Landing Page in Draftly

Referred customers have 16% higher lifetime value and 37% higher retention than other acquisition channels. A referral landing page makes the programme easy to understand and share.

What the Page Needs

• Clear headline: 'Give ₹500, Get ₹500' or 'Refer a Friend, Earn Free Months'
• How it works: 3 steps. Simple. Numbered.
• Reward clarity: Exactly what both parties get, when, and how
• Referral mechanism: Shareable link, WhatsApp share button, or copy-code
• Terms: Brief, honest. 'Reward credited within 7 days of referee's first purchase'

The Incentive Formula

Double-sided rewards (both referrer and referee get something) outperform one-sided by 30-40%. 'You get ₹500, your friend gets ₹500 off their first order.'

Friction Reduction

• Pre-written WhatsApp message they can share in one tap
• Pre-filled email subject and body
• Unique code they can share verbally ('Just say HEMANT20 at checkout')

Integration

For automated tracking and reward distribution, use ReferralHero, Growsurf, or a simple Typeform-based manual process for small volumes.

Building in Draftly

Create a separate page: `/refer`. Design it as a conversion page — no navigation, single CTA. Link to it from your dashboard, post-purchase email, and footer.