How to Build a Landing Page for Google and Meta Ads in Draftly
Sending ad traffic to your homepage is one of the most common and costly mistakes in digital advertising.
Why a Dedicated Landing Page
- Higher Quality Score on Google Ads (lower cost per click)
- Message match: ad promise = page headline
- No navigation menu to distract visitors
- Single CTA focus
Landing Page Structure
Hero: Exact headline that matches your ad copy. No navigation bar.
Problem/Solution: In 2-3 sentences, confirm you understand their problem and offer the solution.
Proof: 3 bullet benefits + 1-2 testimonials.
CTA: Form or phone number. Prominent, above the fold.
Secondary proof: Stats, logos, awards.
Repeat CTA: Same form/button at the bottom.
Message Match
If your ad says 'Free SEO audit for Mumbai businesses' — your landing page H1 must say 'Free SEO Audit for Mumbai Businesses'. Exact match. Every word of disconnect costs you conversions.
Remove Navigation
Hide the main nav on landing pages. Every link is an exit. Visitors who click to another page rarely return to convert.
In Draftly
Create a separate project or page for each ad campaign. Add a Custom CSS rule to hide the nav:
`nav { display: none; }`
Tracking
Create conversion events in Google Ads and Meta Ads for form submissions. Without conversion tracking, you're flying blind on which ads work.
