Adding a WhatsApp Button to Your Site (and Why It Converts)
In India, WhatsApp is not just a messaging app — it's the default way people do business. A visitor who has a question will not fill out a form and wait. They'll tap WhatsApp and expect a reply in minutes.
Adding a floating WhatsApp button to your site is one of the highest-ROI actions you can take, especially if your customers are in India, Southeast Asia, or MENA.
How Draftly's WhatsApp Button Works
When you connect your WhatsApp number in site settings, Draftly automatically injects a floating button on your published site. The button:
- Appears 3 seconds after page load (not immediately — avoids being intrusive)
- Links directly to a WhatsApp conversation with your number
- Works on both mobile (opens WhatsApp app) and desktop (opens WhatsApp Web)
- Fires a GA4 `whatsapp_click` event if Google Analytics is connected
- Is counted as a lead in your Draftly leads dashboard
Setting It Up
- Go to Dashboard → Settings → Contact & Leads
- Enable WhatsApp Button
- Enter your WhatsApp number in international format: `+91 98765 43210`
- Save and republish
Formatting Your Number Correctly
Use full international format with the `+` prefix and country code:
- India: `+91 9876543210`
- UAE: `+971 50 123 4567`
- UK: `+44 7700 900123`
- US: `+1 555 123 4567`
Why WhatsApp Converts Better Than Forms
Contact forms have a high abandonment rate. People fill in their name, email, message, solve a CAPTCHA, and then wait 24–48 hours for a reply. WhatsApp removes every one of those friction points.
Studies across Indian e-commerce brands show WhatsApp CTAs convert 2–4x higher than traditional contact forms for warm leads.
Pro Tips
Set a pre-filled message: In your WhatsApp settings, you can add a default opening message like "Hi! I saw your site and wanted to ask about..." This reduces the blank-page anxiety for visitors starting a conversation.
Connect to GA4: If GA4 is connected, Draftly fires a `whatsapp_click` event for analytics — you can track which pages drive the most WhatsApp conversations.
Mobile placement: The button defaults to bottom-right, which doesn't conflict with browser navigation on mobile. Don't move it.
