What Is Bounce Rate and How to Reduce It on Your Site
Bounce rate measures the percentage of visitors who leave after viewing only one page.
When High Bounce Rate Is a Problem
- If your goal is multi-page engagement (e-commerce, blog)
- If visitors are not converting despite good traffic
- If average time-on-page is also low (< 30 seconds)
When It's Not
A landing page with one CTA should have a high bounce rate — if people convert, that's success, not failure.
Top Causes of Bad Bounce Rate
- Slow load time (> 3 seconds)
- Page doesn't match the ad or search query
- Poor mobile experience
- No clear next step or CTA
- Content doesn't match intent
How to Fix It
- Speed: Compress images, reduce scripts
- Relevance: Match page headline to traffic source
- Internal links: Give visitors somewhere to go next
- Engagement: Add video, interactive elements, or a quiz
Draftly Advantage
Draftly sites are optimised for speed by default. Static export + CDN delivery keeps load times under 1.5s for most pages.
