App Store Optimisation (ASO) India: Rank Your App in Play Store and App Store
ASO is SEO for apps. With 2.5 million+ apps competing for attention, optimised metadata is what determines visibility.
Why ASO Matters in India
India is the world's largest market by app download volume. Most downloads still come from browsing and searching the store — not from social or paid channels.
App Title (Most Important Element)
The app title carries the highest keyword weight in store algorithms.
Formula: `[Brand Name] — [Primary Keyword] | [Secondary Benefit]`
Example: 'QuickBill — GST Invoice Maker | Free'
Subtitle / Short Description
Include 3-4 additional keywords naturally. Don't keyword-stuff — stores penalise this.
Long Description
- First 3 lines shown without 'Read More' — make them count
- Include primary and secondary keywords in the first paragraph
- Use bullet points for readability
- 500-700 words total is optimal
Keywords Field (App Store)
Apple's keyword field (hidden from users): 100 characters. No spaces after commas. No repeating words from title.
Screenshots and Preview Video
Screenshots directly impact conversion rate (install rate). Test:
- Feature benefits as caption overlays
- Social proof screenshots ('4.8★ · 50,000 reviews')
- A preview video showing core functionality
Ratings Strategy
Ask for reviews at peak satisfaction moments: after a task is completed, after a positive milestone. Use Apple's native SKStoreReviewRequest API — in-app prompts convert better.
Localisation
Hindi, Telugu, Tamil, and Bengali translations of metadata dramatically improve visibility in regional searches — heavily underserved by most app developers.
