Schema Markup Guide: Get Rich Results and Stand Out in Search
Rich results are the enhanced Google listings that show star ratings, prices, FAQs, event dates, or breadcrumbs directly in the search results. They get significantly more clicks than standard blue links.
Schema markup is how you tell Google you're eligible for rich results. And yet, most websites — including many professionally built ones — don't have it.
What Schema Markup Does
Schema markup (technically called structured data) is code added to your webpage that tells Google exactly what your content represents. Instead of Google inferring that a number on your page is a price, you explicitly tell it: "This is the price of this product, in Indian Rupees."
Google uses this to:
- Understand your content more accurately
- Display rich results when your page ranks for a relevant query
- Power voice search answers and AI-generated summaries
The Schema Types That Matter Most
LocalBusiness
For any business with a physical location or service area. Enables Google to show your business details directly in results.Key fields: name, address, telephone, openingHours, priceRange, geo coordinates
Product
For e-commerce product pages. Enables price, availability, and review stars in results.Key fields: name, image, description, offers (price, currency, availability), aggregateRating
FAQPage
For pages with FAQ sections. Enables the expandable FAQ directly in search results — dramatically increases click-through.Key fields: mainEntity (array of Question/Answer pairs)
Article / BlogPosting
For blog posts and news articles. Enables headline, image, and author attribution in results.Key fields: headline, image, datePublished, dateModified, author
BreadcrumbList
Shows the page hierarchy in results (Home > Blog > SEO > Schema Markup). Helps with navigation and CTR.Implementation: JSON-LD Format
Google recommends JSON-LD format, placed in a script tag in your page's head:
For a local restaurant:
```json
{
"@context": "https://schema.org",
"@type": "Restaurant",
"name": "Tandoori Nights",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Linking Road",
"addressLocality": "Bandra West",
"addressRegion": "Mumbai",
"postalCode": "400050",
"addressCountry": "IN"
},
"telephone": "+91 22 1234 5678",
"servesCuisine": "North Indian",
"priceRange": "₹₹"
}
```
Testing Your Schema
After adding schema, validate it with:
- Google Rich Results Test (search.google.com/test/rich-results) — checks eligibility for rich results
- Schema Markup Validator (validator.schema.org) — checks for errors
What Draftly Does Automatically
Draftly injects appropriate schema markup on every published site based on the detected business vertical:
- Restaurant/food sites get Restaurant schema
- Service businesses get LocalBusiness schema
- E-commerce sites get Product schema on product pages
- Blog posts get BlogPosting schema
