E-Commerce SEO India: Rank Your Product Pages on Google
Most e-commerce sites get SEO wrong — they focus on the homepage and ignore the product pages that actually drive sales.
Product Page Optimisation
Title Tag Formula
`[Product Name] — [Key Feature] | [Brand Name]`Example: 'Handcrafted Leather Wallet for Men — RFID Blocking | ArtisanIndia'
Meta Description
Include: product name, key benefit, price signal, CTA. 'Buy the ArtisanIndia leather wallet with RFID protection. Handcrafted in Kolkata. Starting ₹1,299. Free shipping across India.'Product Description
- Original, not copied from manufacturer
- At least 300 words
- Answers buyer questions: dimensions, materials, care instructions, shipping time
- Natural use of target keywords
Category Page SEO
Category pages often rank for high-volume head terms. Add 150-200 words of contextual content above or below the product grid.
Image SEO
- Descriptive filenames: `mens-leather-wallet-brown-rfid.webp`
- Alt text: 'Brown leather wallet for men with RFID blocking'
- Multiple images per product improve dwell time
Schema Markup
Product schema adds price, availability, and review stars to Google results. Dramatically improves click-through rate.
Common Mistakes
- Duplicate product descriptions across variants
- Thin categories with only 2-3 products
- No customer reviews on product pages
- Blocking product images from Google crawl
