Draftly SEO Panel Deep Dive: Every Setting Explained
Filling in SEO settings is the single highest-leverage 20 minutes you can spend on your site.
Page Title
Appears as the blue link in Google results. Formula:
`[Primary Keyword] — [Secondary Context] | [Brand Name]`
Length: 50-60 characters. Google cuts off titles beyond 60.
Meta Description
The preview text in Google results. Does NOT directly affect ranking, but affects click-through rate.
Formula: Include the keyword, a clear benefit, and a call-to-action. 140-155 characters.
OG Image (Open Graph)
The image that appears when your link is shared on WhatsApp, Twitter/X, or LinkedIn.
Use a 1200×630px image. Make it visually compelling — this drives social clicks.
Canonical URL
Tells Google which version of this URL is the 'real' one. Usually auto-generated correctly. Only change if you have duplicate content issues.
Robots Setting
Index / Follow (default): Google can crawl and rank this page.
No Index: Hide this page from Google results. Use for thank-you pages, admin pages, draft pages.
Structured Data (Schema)
Draftly automatically adds:
- Organization schema (from your site settings)
- WebPage schema
- FAQ schema (on pages with FAQ sections)
- LocalBusiness schema (if address is set)
Per-Page vs. Site-Wide Settings
Site-wide settings (in Site Settings → SEO) set defaults. Per-page settings (in the SEO panel) override the defaults for that specific page.
Verification Tags
Add Google Search Console and Bing Webmaster Tools verification meta tags in Site Settings → SEO → Verification.
