Draftly Changelog: The Biggest Features Shipped in the Last 90 Days

The last 90 days at Draftly have been focused on three core themes: scaling creative control, streamlining agency workflows, and making full-site generation genuinely instant. This edition of the Draftly changelog isn't just a list of updates; it’s a look at how we're solving the biggest challenges for creators and businesses building next-generation websites. We’ve shipped over 50 improvements, but here are the four biggest features that will fundamentally change how you build.

Our product roadmap is driven by user feedback, and these updates directly address the most requested capabilities. From managing multiple client brands with perfect consistency to generating an entire website structure from a single prompt, these tools are built to save you hours, not just minutes.

Advanced Brand DNA: Multi-Client Profiles & AI Consistency

For agencies and freelancers, managing brand assets across dozens of clients is a constant struggle. Switching between brand guides, finding the right hex codes, and uploading the correct logo variations consumes a surprising amount of time. Our original Brand Kit was a step forward, but it was designed for a single brand.

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Advanced Brand DNA is our solution for multi-client management. It allows you to create and save distinct 'Brand Profiles' within your Draftly account. Each profile acts as a secure vault for a specific brand's identity.

* The Problem: A digital agency in Delhi managing 15 different clients had to manually input brand assets for every new site or landing page. This led to errors and inconsistencies, costing them an estimated 2-3 hours of non-billable work per project.
* The Solution: With Brand DNA, they now create a profile for each client once. When starting a new project, they simply select the client's profile, and the AI automatically uses the correct fonts, colors, logos, and even writing style. Our beta testers reported this feature reduced brand setup time by an average of 75%.

How Brand Profiles Supercharge Your Workflow

What truly sets this apart is how the AI interacts with these profiles. It's not just a folder for your assets; it's a directive for the AI generator. When you generate new sections or pages with a Brand Profile active, the AI is constrained to that brand's specific visual and tonal identity.

• Create Unlimited Profiles: Build a unique profile for every client or project, each with its own name and icon.
• Store Core Assets: Upload primary and secondary logos, define a full color palette (primary, secondary, accent), and set typography rules for headings and body text.
• Define a Tone of Voice: Add a short description of the brand's voice (e.g., "Professional and authoritative, but approachable" or "Playful, witty, and uses emojis"). The AI copy engine uses this as a guide.

Motion Pass 2.0: Cinematic Control Gets Granular

Draftly is known for creating cinematic, scroll-driven websites. Our original Motion Pass feature made it easy to create beautiful, smooth video-based scroll experiences. But as our users have grown more sophisticated, so has their desire for more granular control. Motion Pass 2.0 is a complete overhaul of our animation engine, moving from presets to a powerful visual timeline editor.

This update introduces a suite of professional-grade animation tools directly into the Draftly editor, designed to be intuitive for designers, not just developers.

* Object Pinning: Lock an element (like a heading or a product image) to the screen for a specific scroll duration while other content flows around it.
* Scroll Speed Modifiers: Make elements move faster or slower than the natural scroll speed, creating a sense of depth and parallax that wasn't possible before.
* Visual Keyframing: For the first time, you can add keyframes to a timeline. This means you can trigger changes in opacity, scale, rotation, and position at precise points in the scroll animation. Websites using these new effects are seeing average session durations increase by 20-30% because of the enhanced engagement.

What This New Draftly Feature Means for Your Designs

These tools unlock storytelling potential that was previously the domain of custom-coded websites or complex video editing software. Imagine these scenarios:

• For an e-commerce site: As a user scrolls down a product page, the product image stays pinned to the left while feature callouts animate in on the right. You can explore more about this in our Draftly Motion Pass Guide: Creating Cinematic Video Hero Sections.
• For a creative agency: The agency's logo can subtly scale down and move to the top corner as the user scrolls past the hero section, seamlessly transitioning into the main navigation bar.
• For a long-form story: Key quotes or data points can fade in and scale up as the user reaches a specific paragraph, drawing attention to the most important information.

AI-Powered Multi-Page Site Generation

Generating a stunning landing page from a single prompt is magical. But what about the rest of the site? Previously, you'd generate a homepage and then build out the About, Services, and Contact pages section by section. We’ve now eliminated that step.

Our AI can now intelligently infer the necessary pages for a complete website from your initial prompt and generate a 5-page starter site in one go. The AI creates a cohesive structure, complete with a navigation menu and logical internal linking between the pages.

* The Old Way: A prompt for a "luxury interior design firm in Mumbai" would generate a beautiful homepage. The user would then need to create new pages and build the About, Portfolio, and Contact sections themselves.
* The New Way: The same prompt now generates five distinct, pre-linked pages: Homepage, About Us, Our Services, Portfolio, and Contact Us. Each page is populated with relevant, context-aware content and imagery. This has cut the time to launch a complete small business website from hours to under 20 minutes.

This feature is a massive leap for productivity. The AI doesn't just duplicate layouts; it understands the purpose of each page. The 'About' page will focus on the firm's history and team, while the 'Services' page will detail their offerings like residential design and commercial projects. For a complete overview of building out your site, check out the Draftly Multi-Page Site Guide: Build a Complete Website Structure.

The Draftly Changelog: More Key Improvements

Beyond these headline features, we've shipped dozens of other quality-of-life improvements based on your feedback. Here are a few notable ones.

Enhanced Team Collaboration Tools

Working with clients and team members is now much easier. You can now assign granular user roles (Admin, Editor, Viewer) to each site.

• Admin: Full control over the site, including settings and publishing.
• Editor: Can edit content and design but cannot access critical settings or delete the site.
• Viewer: Can view the project and leave comments but cannot make any changes.

Advanced Forms & Lead Management

Capturing leads is critical, and our forms just got a lot smarter. We've introduced conditional logic, allowing you to show or hide form fields based on a user's previous answers. This creates a more personalized and less intimidating experience, which has been shown to increase form completion rates by up to 25%.

We've also added direct integrations with HubSpot and Zoho, so new submissions from your website can be sent directly to your CRM. This helps you manage every inquiry without missing a beat, a process we detail in our guide to using the Draftly Leads Dashboard to manage and convert inquiries.