Draftly Analytics Guide: Track Visitors, Conversions, and Site Performance
Building and publishing your site is step one. Understanding who visits it, what they do, and whether they convert is step two — and it is what separates businesses that grow from those that guess. Draftly offers both native analytics and integration with the industry-standard tools.
Draftly Native Analytics
Every Draftly site includes built-in analytics accessible from Dashboard → Analytics. Native analytics track:
- Total page views and unique visitors — daily, weekly, and monthly
- Top pages — which pages receive the most traffic
- Traffic sources — direct, organic search, social, referral
- Average session duration — how long visitors spend on your site
- Contact form submissions — tracked automatically as conversion events
- Geographic distribution — where visitors are located
Connecting Google Analytics 4
For deeper analysis, connect Google Analytics 4 (GA4):
- Create a GA4 property at analytics.google.com
- Go to Admin → Data Streams → Add Stream → Web
- Copy your Measurement ID (format: G-XXXXXXXXXX)
- In Draftly, open Site Settings → Analytics → Google Analytics
- Paste your Measurement ID and click Save
For a full guide on GA4 setup and reading your first reports, read How to Set Up Google Analytics on Your Draftly Site.
Connecting Meta Pixel
If you run Facebook or Instagram ads, the Meta Pixel tracks which visitors came from your ads and whether they converted. To connect:
- Open Meta Events Manager and create a Pixel
- Copy your Pixel ID
- In Draftly, open Site Settings → Analytics → Meta Pixel
- Paste your Pixel ID and click Save
Setting Up Conversion Tracking
A conversion is any action that represents business value: a form submission, a WhatsApp button click, a pricing page visit, or a booking. In Draftly:
- Form submissions are automatically tracked as `contact_form_submitted` events
- WhatsApp button clicks are tracked as `whatsapp_click` events
- Custom button clicks can be tracked by setting a tracking event name in the button's settings
Reading Your Analytics: The Metrics That Matter
Bounce rate vs. engagement rate. GA4 replaced bounce rate with engagement rate. A session with engagement means the user stayed more than 10 seconds, viewed two or more pages, or completed a conversion event. Low engagement rate means visitors are landing and leaving immediately — a signal that the page content does not match the visitor's expectation.
Source / Medium. This tells you where traffic comes from: `google / organic`, `instagram / social`, `(direct) / (none)`. Use this to understand which channels are driving valuable traffic.
Pages and screens. Which pages are driving the most engagement? Which pages have high exit rates? These insights guide your content and design improvements.
Google Search Console Integration
Link your GA4 property to Google Search Console to see which Google search queries brought visitors to each page. This is the most actionable SEO data available. Read How to Set Up Google Search Console for the connection steps.
