The Startup Website Problem
Early-stage Indian founders face a familiar sequence: a pitch meeting is booked for Thursday, the investor will look up the company online, and the website is either non-existent or an embarrassment. The choices are: pay a developer ₹30,000 and wait three weeks, buy a Wix template and spend two days customising it, or somehow appear legitimate by Thursday morning.
In 2026, there is a fourth option: generate a production-quality website in under an hour.
What a Startup Website Must Do in the First 90 Days
The minimum viable website for a startup has a clear, limited job description:
Establish credibility. When an investor, potential hire, or early customer searches your startup's name, they should find a professional presence that matches the quality of your pitch deck.
Communicate the thesis in one sentence. The hero section should answer 'what does this company do and for whom?' within 5 seconds. No jargon, no category-speak.
Capture interest. An email capture, a WhatsApp contact, or a discovery call booking — some mechanism to collect the information of visitors who want to know more.
Support your fundraising narrative. For pre-seed and seed rounds, the website should reflect the same brand story as your deck. Consistency signals execution capability.
The One-Hour Launch Process with Draftly
Minutes 1–10: Write the brief.
Describe your startup in 3–5 sentences: what it does, who it is for, the problem it solves, and your key differentiator. Include the stage of the company and any notable traction.
Minutes 10–20: Generate and review.
Draftly generates a complete 3D immersive website from your brief. Review the output, identify any key messages that need adjustment.
Minutes 20–40: Edit through chat.
Use the chat interface to update copy, adjust section order, add or remove content blocks. 'Change the headline to X', 'Add a section about our traction', 'Remove the pricing section' — changes take seconds.
Minutes 40–55: Configure Business OS.
Add your WhatsApp number, connect Google Analytics, set up the lead capture form. These take under 5 minutes each.
Minutes 55–60: Publish.
Assign your subdomain, hit publish. Your site is live on Cloudflare's global edge network.
What to Build Next (Days 30–90)
Once you have traction and a clearer product story, iterate. Draftly's regeneration feature allows you to update the entire site from a new brief without losing your domain and SEO equity.
For the SEO foundations that will make your site discoverable as it ages, read Complete SEO Guide for 3D Websites.
