Artisan and Handicraft Business Website India: Sell Your Craft Online

Draftly Team
D
Draftly Team
March 8, 2026
6
India Market

Summary

Indian artisans and craft businesses have a global market waiting. Here's how to build a website that sells to it.

Artisan and Handicraft Business Website India: Sell Your Craft Online

Artisan and Handicraft Business Website India: Sell Your Craft Online

Indian handicrafts have a global market. Your website is the bridge between your workshop and buyers in London, New York, and Singapore.

The Story Is the Product

Handmade products sell because of their story. Feature:

  • The region and tradition

  • The making process (video or photo essay)

  • The artisans behind the work

  • The materials and why they matter


Product Page Essentials

  • High-quality photography: multiple angles, lifestyle context, detail shots
  • Size and weight (international buyers need this for shipping estimates)
  • 'One of a kind' badge for unique pieces
  • Maker story per product if relevant
  • Care and maintenance instructions
  • Shipping times and customs duty notes for international orders

International Shipping Section

Buyers outside India need to know:

  • Which countries you ship to

  • Estimated delivery times

  • Who pays import duties

  • Packaging and protection for fragile items


Wholesale / Corporate Gifting Page

Highly profitable segment. Create a dedicated B2B page:

  • Minimum order quantity

  • Customisation options (logo, packaging)

  • Bulk pricing enquiry form


International Payment

Ensure your payment gateway accepts international cards. Stripe or PayPal integration for international buyers.

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